Design principles and elements

Posted bykristioosthuizen Leave a comment on Design principles and elements
  • Line
  • Scale, signal importance hierarchy
  • Color: Mood, color palette, makes or breaks design
  • Repetition, keeps brand consistent, ties it all together
  • First page, call to action
  • Negative space, space in between or around elements that form its own space
  • Transparency
  • Balance, no element overpowers each other
  • Hierarchy
  • Contrast
  • Grids, help align and arrange elements
  • Randomness
  • Direction, gives viewer’s eye a path to follow. Referred as flow
  • Depth via textures, shadows, 3d…
  • Typography
  • Composition
  • awwwards site

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